This blog is really a continuation from an article I published in Adnews late last year describing the 30kb limit to banner ad file sizes as antiquated and limiting to the digital industry.

One of the primary reasons for the lack of challenge to this limit I noted was that rarely do media agencies (the ones with really any influence over publishers) challenge publisher limits and therefore the market has lacked a mechanism through which the limit can be pressured through demand to be increased.

I would hope then that this blog can be a discussion point which will hopefully bring the conversation into a wider audience and then hopefully communicate the importance of this to publishers via a unified creative and media buyer audience but I’ll settle for just having it down somewhere so that anyone that stumbles on this blog might see it and agree.